If Gisele managed to win Chacarel’s heart to promote their new perfume, Liberté, Beyoncé on the other hand captured Giorgio Armani heart to be the new face of Emporio Armani Diamonds.

This sexy talented actress/singer/model/entrepreneur was chosen by Mr. Armani himself because he thinks that she represents the glamour and glitz of the fragrance, plus they have been friends for 7 years.

Ms. Beyoncé will not only pose but also sing in the TV campaign. According to FemaleFirst, it will be “an old American song”.