Refined but imposing jewels mounted in yellow gold incrusted with diamonds are characteristic of the production of the 1990s such as the ‘Profumo’ fringe necklace.

Necklace in yellow gold with diamonds, 1992

Ancient and antique coins mounted in sleek gold or steel tubogas mounts are signature pieces of Bulgari in the 1980s as well as bold jewels set with vibrantly coloured gemstones often cabochon cut and calibrated.

Two colour gold necklace, set with emeralds, rubies, sapphires, diamonds and cornelian, 1980

Two-colour gold tubogas and ancient coin necklace, 1980

The 1970s are characterized by a production of striking jewels either set with important gemstones or unusual colour combinations often typified by bold geometrical motifs or stylized naturalistic elements. Sautoirs (long necklaces) are a favourite of the decade. Elegant and unusual tubogas snake watches are also a feature of the period.

Emeralds, rubies and diamonds sautoir, 1971

Gold, yellow and blue sapphires, pale blue agate, citrine and diamond sautoir , 1972

Lady’s bracelet-watch in 18 kt yellow gold, 1972

Characteristic of the 1960 is the extensive use of cabochon gemstones of daring colour combinations such as green, turquoise and purple  (emerald, turquoise and amethyst) or blue, green and red (sapphire, emerald and ruby). In the early years of the decade Bulgari created fine jewels of floral design, in particular brooches set with variously fancy coloured diamonds where the flowerheads were mounted on springs enabling the flower to oscillate with every movement.

Tremblant brooch in platinum with white and yellow diamonds, 1962

Evening bag in 18 kt yellow gold with turquoises and diamonds, 1963

Necklace and matching earrings in yellow gold with turquoises, cabochon amethysts, cabochon emeralds and diamonds, 1965

The jewels of the 1950s are characterised by flowing lines often lavishly set with precious gemstones or made of intricate gold mesh. Favourite Bulgari jewels of the period are delicate floral bouquets.

Diamond ‘en tremblant’ flower spray brooch, 1958

Earrings in white gold with cushion-cut rubies, baguette-cut diamonds and brilliant-cut diamonds.

In the 1940s Bulgari jewels tend to present stylized floral motifs mainly mounted in gold either, yellow or pink, diamonds are used sparingly due to the scarcity of supplies caused by World War II.

Bracelet watch in gold and diamonds, ca 1942

Brooches in yellow gold with fancy sapphires, rubies and diamonds, 1945

Bulgari 1930s jewels are characterised by bold geometrical motifs and stylized scrolls, mainly set with diamonds at times in combination with emeralds, rubies and sapphires. Often the jewels are convertible: a brooch divides into two separate clips or a necklace separates into bracelets and brooches.

Convertible necklace in platinum with diamonds, ca 1930

Bracelet in platinum and diamonds, 1939

The 1920s are characterised by jewels mounted in platinum, precious and semiprecious gemstones featuring delicate geometrical designs.

Sapphire and diamond ring, 1925

Lady’s wristwatch in diamonds and platinum, 1920

The early 1990’s witness a definite diversification strategy for Bulgari. The establishment of Bulgari Parfums in Switzerland  marks the Group’s entry in the high-end perfume market.
On July 17th ,1995 the Holding Company Bulgari S.p.A. is listed on the Milan Stock Exchange.
It is now also traded at the IRS of London Stock Exchange.
In 1997 Bulgari introduces its first silk collection, made up of scarves and ties, featuring original designs and top quality Italian craftsmanship.
The following year, 1998, sees the launch of the Leather Goods and Eyewear collections.
In 2001 Bulgari announces the creation of Bulgari Hotels&Resorts, a joint venture with Mariott International with the aim of opening a small and exclusive number of luxury hotels in most major cities and resorts all over the world.
The first Bulgari Hotel is opened in Milan in 2004. October 2006 the second property by Bulgari Hotels & Resorts opens in Bali.
2007 Bulgari Hotels & Resorts - Tokyo Restaurants opens two locations in Tokyo: Il Ristorante, on the top four floors of the Bulgari Ginza Tower, Il Cafe’ and Il Cioccolato in Omotesando.

Bulgari’s international expansion begins in the 1970’s with the opening of the first overseas store in New York, followed by others in Paris, Geneva, and Monte Carlo.
In the 80’s Bulgari launches the BVLGARI BVLGARI watch, a worldwide success story, considered an all-time classic.
These years also see the establishment of Bulgari Time Neuchâtel – a company specially founded to produce all Bulgari watch lines.
In 1984 Giorgio’s sons, Paolo and Nicola Bulgari, respectively become Chairman and Vice-Chairman of the Company, while their nephew, Francesco Trapani, is appointed Chief Executive Officer.