
In the first half of the fiscal year, the company saw a 24% gain in U.S. sales. Worldwide, sales increased 12.8% to 813.2 million euros ($1.3 billion) from 721.1 million euros ($1.1 billion) in the same period the year previous. Second quarter sales were just-as-impressive worldwide, up 12.1% to 398.1 million euros ($631 million) from 355.5 million euros ($564 million) in 2007.
Unlike many of its competitors, including major French conglomerates Louis Vuitton Moët Hennessy and PPR, owned by billionaires Bernard Arnault and Francois Pinault, respectively, the brand has been able to increase sales by continuing to please its core customer, rather than aiming to attract a broader audience. At Hermès, you won’t find a $500 dollar handbag like you will at PPR-owned Gucci, or $300 plastic costume earrings, which are on sale at privately-owned Chanel. Instead, the 170-year-old company focuses on producing limited editions of their handbags, which begin at $5,000.
“What’s really interesting about Hermès is that they have not followed the typical luxury model,” says Lucian James , president of Agenda Inc, a brand strategy firm in Paris and San Francisco. “When other luxury brands were reaching to a slightly bigger mass market, Hermès made a very specific decision not to do that.” Visit http://www.six-star-replicas.com to view their exclusive collection of Hermes handbag